Apple has a new set of Mac ads. First revealed during the opening ceremonies of the Olympics, the ads revolve around a "Genius" from an Apple store helping Mac users in unexpected locations.
So far, there are three different ads. In the first ad, Mayday, the genius helps an airline passenger quickly create an iMovie before the plane lands. In the Basically ad, the genius has to tell the owner of a new PC that it's not a Mac. Finally, in Labor Day, a soon-to-be father is more concerned about creating a photo-card to announce the birth than in getting his wife to the hospital to deliver the baby.
The ads have two things in common. In each ad, the customer is an idiot and the genius saves the day. They're also the first Mac ads in a long time that aren't product-specific. You have to go back to the Mac vs. PC ads for an advertising campaign that promoted Macs in general, and not specific Macs.
What do you think of the new ads? I'll refrain from posting my opinion until some of you have had a chance to share yours. Take our poll, and then add your comments.
With all due respect, your choices are too personalized. It would be more helpful to have generic choices like: Love, Like, Neutral, Dislike, Hate.
OTOH, if you are going to stick with personalized choices for the survey, shouldn’t you include the most common complaint about them – that they portray Mac users as dumb and helpless – just as Mac-haters always try to falsely portray us?
(1) Clearly the so-called “genius” is being promoted and (2) the recipient of his advice/help is certainly like those old folk when their son phones to tell them they can get insurance, like, ahem, dumb!
(3) Finally, I had not thought about it, it had gone completely over my head, but there is a subtle push for the apps involved, but it is too subtle to be of any use.
That said, from what I see, over 90% of computer users use PCs and I don’t see that changing any time soon, especially when the intelligence of PC users and, for that matter Mac users also, is constantly brought into question.
Not even funny. Hey, I like to laugh, honestly. ☺ ☺ ☺