1. Computing

Discuss in my forum

Tom Nelson

Apple Stores Set the Standard in Retail Sales

By November 13, 2012

Follow me on:

According to RetailSails' annual survey of chain store productivity, Apple dominates all others when measured by sales per square foot. The sales per square foot ranking attempts to measure how productive a store is based on sales to retail customers. It strips out any direct sales (ecommerce), or revenue from support, repair, or training.

Apple came in at number one, with $6,050 in sales per square foot. The closest competitor was Tiffany, with $3,017 per square foot. Of course, sales per square foot isn't the only way to measure performance. Apple failed to make the top ten list for fastest growing chain stores. Watch out, Apple; Michael Kors apparel stores are growing at a rate of 77.9 percent.

Apple's retail stores have been one of its biggest successes, especially when you consider that when Apple started its retail operation, many computer brand stores, such as Gateway and others, were pulling back or closing down.


No comments yet. Leave a Comment
Leave a Comment

Line and paragraph breaks are automatic. Some HTML allowed: <a href="" title="">, <b>, <i>, <strike>

©2014 About.com. All rights reserved.